What will you get from PROSPERUS DIGITAL?
We’ll take care of setting up your GA4 property at right time.
Get a complete guidance on how to setup, implement and use Google Analytics 4 in your organization.
Learn best practices provided by our experts and understand what’s the main advantages of Google Analytics 4 over Universal Analytics.
GATHER DATA
Built-in BigQuery integration Cross-platform tracking website & app More intelligent user privacy features Common events are tracked automatically
ANALYZE INFORMATION
User properties More accurate cross-device tracking Detailed engagement metrics Predictive metrics
IMPROVE DECISION MAKING
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Social Media
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Recruiting
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Event planning
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What our GA4 Setup Looks like?
PHASE 1
Identify Your Challenges And Goals
We begin our onboarding by identifying the challenges you are looking to overcome and the goals want to achieve with GA4.
PHASE 2
Identify Your Challenges And Goals
We begin our onboarding by identifying the challenges you are looking to overcome and the goals want to achieve with GA4.
PHASE 3
Identify Your Challenges And Goals
We begin our onboarding by identifying the challenges you are looking to overcome and the goals want to achieve with GA4.
PHASE 4
Identify Your Challenges And Goals
We begin our onboarding by identifying the challenges you are looking to overcome and the goals want to achieve with GA4.
PHASE 4
Identify Your Challenges And Goals
We begin our onboarding by identifying the challenges you are looking to overcome and the goals want to achieve with GA4.
PHASE 5
Identify Your Challenges And Goals
We begin our onboarding by identifying the challenges you are looking to overcome and the goals want to achieve with GA4.
GA4 Setup Checklist
How Google Analytics Works
Google Analytics 4 Events – Concepts
Capturing Data Using GA4 Events
Google Tag Manager and GA4
Planning your analytics
Identifying business goals
Starting a measurement plan
Finalizing the measurement plan
Google Analytics setup part #1
Create a GA4 property
Structuring GA4 property
Cross-domain tracking, filtering internal traffic, etc.
Google Analytics setup part #2
Detailed implementation plan
Naming convention
Event parameters and custom dimensions
Conversion tracking and conversion modelling
Purchase tracking (a.k.a. Ecommerce tracking)
Implementation part #1
User properties configuration
User ID implementation
Audiences & triggers
GA4 integrations
Reports – standard reports
Acquisition reports
Engagement reports
Monetization, demographics, tech reports
Reports – custom reports
Funnel exploration
Path exploration
Cohort exploration
Segment overlap, user lifetime, user explorer
Identify Your Challenges And Goals
User acquisition vs traffic acquisition
Default channel grouping
Attribution settings, attribution models, data-driven attribution
Conversion paths
GA4 Setup Checklist
KICK-OFF CALL
- Asking questions about the business. Talking with stakeholders.
- Identifying business goals
- Starting a measurement plan
- Prioritizing your implementation
GA4 PROPERTY SETUP
- Asking questions about the business. Talking with stakeholders.
- Identifying business goals
- Starting a measurement plan
- Prioritizing your implementation
PLANNING YOUR ANALYTICS
- Asking questions about the business. Talking with stakeholders.
- Identifying business goals
- Starting a measurement plan
- Prioritizing your implementation
DATA IMPLEMENTATION & VERIFICATION
- Tracking specifications for dev team
- Project creation & implementation timeliness
- Final implementation
- Testing, debugging & checkups
REPORTS AND DASHBOARD SETUP
- Custom dashboard creation
- Creating Custom reports
- Attribution reporting setup
POST INSTALLATION AND SUPPORT
- After finishing the installation of GA4. property, we will verify all the setup and move towards achieving next level goals
- Migration from Universal Analytics to GA4
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Alex Moore - CEO OPTIVE
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