Send me your brand. I'll score your Meta creative from the public Ad Library and send back exactly which formats you're not running, where the fatigue is, and three concepts worth making next. It's free, it takes two days, and I never touch your ad account.
Two days, one page, free. No drip sequence — I send the teardown and that’s it.
One page. Written by a person, not generated. Read it in four minutes.
How many of the 12 static ad formats you're actually running. Most brands are on one to three, and don't know it.
Format, angle, persona, visual style, hook type — scored separately, because a hundred ads that vary only by colour read to Meta as one ad.
Which creatives have been live longest without meaningful change, pulled from Ad Library run dates.
For the biggest format gaps. Specific enough to hand to a designer tomorrow — not "try UGC."
The single ad I'd cut and the single one I'd put more weight behind, with the reasoning.
My day job is growth for a global intimate wellness brand — the most policy-restricted category on Meta. Half of what a normal advertiser can say, we can't. That forces you to solve creative volume and framing instead of targeting, and it's the whole reason this teardown exists.
Across 11 ad accounts in a single business manager, on a rolling twelve-month window.
Between two framings of the same product in the same account. Framing, not bidding, was the lever.
The production system behind the briefs — built in-house, running on real brands.
I'd rather say no quickly than waste a call. Genuinely.
No obligation attached to the teardown — you keep it either way. But this is what it turns into if the gaps are worth closing.
30+ genuinely distinct variations across the formats you're missing, delivered upload-ready. You run them.
The same output every month, plus a weekly pass to kill what's dead, iterate what's close, and scale what's working.